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Spot a recipe. Share it. Create it.
Sounds like a fairly simple premise for Pasadena-based entreprise Breaking Bread, but its creators say it’s more than that. They describe it as “Pinterest meets Spotify” for food lovers who seek and want to share recipes over a variety of platforms such as Facebook, Pinterest, Evite and other social media.
The problem with today’s food recipes found online is that they cannot be bookmarked and shared, in an orderly fashion, through a variety of platforms, says Lonnee Hamilton, co-founder and James Beard Award-nominated food writer of Saveur magazine.
“Recipes on the Internet are kind of a mess,” she says. The goal is to make Breaking Bread a cooking site and mobile app that provides a unique place to create and store treasured recipes, and for leading chefs and food personalities to do the same.
Breaking Bread has something valuable to offer, says Hamilton. The startup is cofounded by Saveur editor-in-chief and BravoTV’s Top Chef Masters judge James Oseland and other experienced team members such as CleanTech LA Executive Director and Internet startup entrepreneur Mark Goodstein and Hamilton herself.
Hamilton says Breaking Bread is still in its development and fund-raising stages. The team hopes to raise $50,000 from angel investors and hopefully launch within six months.
Investors interested in supporting Breaking Bread can email email@example.com.